e-book Using Social Media

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What is social media and how can you use it? Here's an overview of types of social media sites including Facebook, Twitter, Instagram, YouTube, Pinterest.
Table of contents

See which stocks are posting big moves after the bell on Monday. Stocks fell slightly on Monday as investors looked ahead to U. One of the best ways financial advisors can bolster their credibility and reach potential clients is available for free. Yarnway also hosts " The Young Money Podcast. Used correctly, social media can provide financial advisors with an outlet to showcase their expertise, network with their peers and meet potential clients.

Panelist Tyrone Ross Jr. He now hosts "The Human Advisor Podcast," which debuted this week. Video turned out to be the best medium for Castelli, as he can generate many pieces of content from one shoot. More from FA Playbook: Long-term care insurance costs are way up. How to deal The best ways to secure financial documents Money stress traps many women in unhappy marriages. Similarly, the audio can be repurposed for Castelli's podcast " All About Your Benjamins ," and he could use the video to accompany a blog.

Aside from keeping active on Twitter, LinkedIn and Facebook, O'Neal has established contacts with the financial news media. She has also recently been featured in a video series on being a working mom called " The Juggle is Real ," and she's written guest columns for several trade publications covering the advice industry. O'Neal has also grown her own network of fellow advisors, establishing a study group from the peers she's met on Twitter, also known as the FinTwit community.

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13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs

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How to Use Hashtags in Social Media

Private Medicare plan says it is the first to cover Apple Watch Charles Schwab says he would never buy the money-losing companies The hashtag can be placed at the beginning, middle or end of your social media post or comment, and it allows what you have written to be indexed by the social media network. With this strategy, people who are not your fans or followers can still find your content. While it sounds simple enough to place a hashtag in front of your keyword, there is some other basic information that is important to know when you are trying to be found by using hashtags.

Using them only makes a difference in your marketing strategy when done the right way. Here are some general tips:. Chances are you have a good idea who the influencers are that are capturing the attention of your audience, but if you are brand new to a niche, how do you find the influencers? For a particular niche, the influencers are the people whose voices are most trusted and listened to, such as celebrities, famous bloggers, and YouTube users.

Identify your medium

Using this tool, you can find the top content, bloggers, publications, and writers in your niche. Follow the top influencers, and notice the hashtags they are using regularly.

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Other research tools are specifically geared to narrowing down information about hashtags. Look into the following tools for help in identifying effective hashtags in your niche:. RiteTag offers instant hashtag suggestions in real time engagement. Search for keywords related to your content on Twitter and other platforms to see what hashtags come up.

What is a Hashtag?

One or two hashtags per tweet should suffice. When you use a couple of hashtags and specifically ask your followers to retweet, this can result in even more engagement. The use of hashtags on Twitter will make your post accessible when people search for your tag.

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It can also help you to find conversations to get involved in. For even more impact on this platform, research trending hashtags. Bear in mind, you can also use or even create a Twitter bot that can be programmed to select custom hastags and make the process of tweeting much easier through automation. When you are trying to get more exposure for your Facebook posts, using hashtags may help. More than that will make you seem unprofessional and will most likely annoy those reading your posts.

Posts that you are intending to be found should be posted as public rather than just among your family and friends. This will enable anyone who is interested in the topic indicated by your hashtag to find your post.

How to Use Hashtags in Social Media | Online Digital Marketing Courses

If you publish long-form content on LinkedIn, use a few hashtags in the body of your post. One to three hashtags are usually recommended for LinkedIn. The use of hashtags on LinkedIn can get your updates in front of people outside your network. Use up to ten or eleven relevant and popular hashtags on this platform for the best reach. You can actually use as many as 30 hashtags on Instagram.